Before, a lot of people thought ebooks will never really be a hit and ebook readers aren’t a necessity. All of that changed with the introduction of Amazon’s Kindle.
For the first time ever, Amazon shoppers on Christmas day bought more books for their Kindles then they did the traditional paperbacks and hard-bounds.
Usually, on Christmas day, people are out there opening their received presents, not buying stuff. This time however, people who received the Kindle – and that’s a lot – immediately went to Amazon’s online store to purchase at least one ebook to try out their new gadget.
And just to show how much the Kindle has become a main-stream product, Amazon says the ebook reader is the “the most gifted item in Amazon’s history”.
Hmmn, I wonder how did its main competition – Barnes & Noble’s Nook – do during the holidays?