Possible Microsoft retail stores logo

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Possible Microsoft store logo (Source: ArsTechnica)
Possible Microsoft store logo (Source: ArsTechnica)

It seems that there’s no stopping in Microsoft’s plan in putting up their own chain of retail stores.

It was in February this year that the software giant first confirmed that the will be opening stores this fall. David Porter was hired as corporate vice president of Retail Stores.

Microsoft has already seemed to have finalized its logo for its upcoming retail stores and on July 28, has filed for it in the U.S. Patent and Trademark Office. As of today though, the status of the filing is still “Newly filed application, not yet assigned to an examining attorney.”

The logo, which is planned to be placed in all Microsoft goodies and services, will appear in “retail store services and online retail services featuring computers, computer hardware, software, computer games, computer peripherals, portable music players and accessories, personal digital assistants, cell phones and accessories, video game consoles and accessories, webcams, books, clothing, back packs, messenger bags, computer bags and novelty items.”

Microsoft describes the logo in the filing as follows:

The mark consists of four squares arranged in a rectangular grid. Each square is colored to form three square-shaped regions within the square, with the color of each region gradating from dark to light toward the center of the design. The upper left square design is red, the lower left square is blue, the upper right square is green and the lower right square is yellow. The squares are separated by blank space.


Locations for the Microsoft store will include Scottsdale, Arizona and Mission Viejo, California. The company also plans to open stores outside the U.S. in the future.

What do you think? Will Microsoft succeed in this venture?

Source: http://arstechnica.com/microsoft/news/2009/08/possible-logo-for-microsoft-retail-stores-revealed.ars