While instant publicity through social networking services like Twitter can help a movie boost its power in the box office, it can also drag it down, making it a box-office bomb.
This micro-blogging service allows audiences to quickly voice-out their critiques on the movies – even while they are still sitting in the theater watching it – and reaching many people instantly.
Paul Dergarabedian, president of tracking firm Hollywood.com Box Office said that if people don’t like a just-released movie on Friday night, the film can die by Saturday night.
A good example would probably be the summer comedy “Bruno” whose audiences reacted quickly and twittered about the raunchy scenes which scared people away. It fell 39% on its 2nd day, from earning $14.4 million in the US and Canada, to just $8.8.