Apple To Launch Subscription News Service For Texture

By 2019, tech giant Apple Inc. has something new to offer to its customers. The Cupertino-based company is planning to offer a subscription-based news service for Texture, Bloomberg reported this week.

 

Apple will soon roll-out a news subscription service

 

However, the tech giant has reportedly declined to issue a statement in reaction to Bloomberg report. According to Bloomberg, Apple’s subscription-based news service will be part of Texture.

 

 

Texture is actually a digital magazine app, and it would be integrated into the company’s Apple News app. The company’s news app would be available for both iPhone and iPad. To date, this remains pending as an agreement between the company and Apple should be produced before its approval.

 

“We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users,” Apple’s services chief Eddy Cue said, detailing Apple’s plan on acquiring Texture.

 

 

The digital magazine app has provided unlimited access to more than 200 digital magazines. The subscription fee is pegged at $9.99 a month. In Texture, you can read various magazine titles such as People, Vogue, Rolling Stone, and National Geographic.

 

 

Included also were GQ, Sports Illustrated, Wired, Maxim, Men’s Health, GQ, Bloomberg Businessweek, ESPN The Magazine, as well Entertainment Weekly. Regarding business model, Apple’s news service would likely be similar to Apple Music.

 

While Apple Music offers unlimited music streaming service for $9.99 a month, Texture would be both for news and magazines.

Report: Apple To Launch A Paid News Subscription Service After Texture Acquisition

The Cupertino-based company is reportedly planning to integrate acquired magazine app Texture into Apple News and start their own service.

The rumour mill is recently abuzz with talk of the tech giant offering paid news subscription to its users. This news comes after Apple acquired the magazine app Texture in March.

As some of you are familiar with, Apple used to have an app called Newsstand that consolidates several magazines and publications. However, users can only subscribe to individual publications. When they launched Apple News in 2015, it mirrored the Newsstand system.

Texture on the other hand, has a similar approach to Netflix. Users are able access about 200 publications by paying just $9.99 per month.

Apple now is reportedly planning to integrate Texture (and the team) with the existing Apple News group. Together, they will launch a premium service within a year.

Eddy Cue, Apple’s senior vice president of internet software and services, shared the company’s direction in a statement last month. “We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users.”

Apple Acquires ‘Texture’, The Netflix Of Magazine

Cupertino-based Apple Inc. has announced this week that it inked an agreement to buy Texture, a digital magazine. Texture serves various articles for digital magazines numbering to 200. The digital magazines were published with a monthly fee in Windows, iOS, Android devices, among others.

 

Founded in 2010, Texture was known previously as the Next Issue. The company rebranded itself back in 2015. The company was founded by magazine publishers, and it raised $50 million from various company investors.

 

Apple is acquiring Texture

 

Also, Texture was launched in the hope that iPads and tablets could be a major platform for premium subscriptions. But obviously, what appears and becoming clear is that the future was not actually panning out.

 

Now the software giant has actually bought the whole company including the staff. Apple has assured that users that there would be an Android version of the app. However, Apple did not declare the acquisition price as of this posting.

 

 

“We’re excited Texture will join Apple, along with an impressive catalogue of magazines from many of the world’s leading publishers. We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users,” Apple SVP Eddy Cue said in a statement on Monday.

 

Meanwhile, Texture CEO John Loughlin said: “I’m thrilled that Next Issue Media and its award-winning Texture app are being acquired by Apple.”

 

“The Texture team and its current owners, Condé Nast, Hearst, Meredith, Rogers Media, and KKR, could not be more pleased or excited about this development. We could not imagine a better home or future for the service,” Loughlin added.

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