An Infographic To Push Notifications

This infographic and article was provided to us by one of our contributing authors, more about them will be included at the end of this article.

What Are Push Notifications?

Push notifications are messages that we receive on our mobile devices and that have been activated by the applications we have installed. We can only receive notifications of a specific brand if we have previously installed their application and we have accepted the permission to send notifications.

This point is important, since a user will not receive push notifications on his mobile phone if he has not previously accepted them. They are not implicitly accepted by the terms of use of the app when they are downloaded, but must be explicitly approved if we want to comply with the new European data protection regulations.

It is key to keep this in mind for any mobile app marketing strategy, because that means that, at any time, a user can decide to receive or block push notifications.

Push notifications sms:

As for its appearance, push notifications can look like an SMS or any other type of notification from our phone.

But there is a fundamental difference between a push notification and an SMS: to send a message you do not need the consent of the recipient, but simply to have your phone.

Push notifications emails:

We could say that, unlike the emails that appear in our inbox, push notifications are more intrusive.

By being pre-visualized in the top notification bar of our mobile phone, or even with the screen blocked, they normally activate much more the user’s response than an email.

And there is precisely the attraction.

Think of push notifications as a permission highway that takes you to your audience:

They are the fastest and most direct way to talk to your users and prevent you from ending up lost in Social, Promotions or Spam folders.

If you are a marketing director or marketer managing one or more apps, the data on the effectiveness of push notifications speak for themselves. On average, users click twice on a push notification, than on an email.

Normally users only receive notifications of brands to which they are faithful, with which they feel more connected and with which they want to be in contact in their day to day.

Now that we have seen what push notifications are and how they differ from text messages or emails, we will see how to get the most out of your app thanks to them.

How do Push Notifications work?

To receive push notifications, it is not necessary for your users to have the app open or using it at that moment. The only thing that is needed to receive them is to have the notification permission activated at that moment.

But it is important not to forget that notifications can be deactivated at any time from the Settings section of an iPhone or Android, or in the section Settings >> preferences >> notifications of the application itself.

They can also be controlled according to the time zones, so they do not wake any user even if they are automated. But first let’s find out what kind of push notifications we have. See the following infographic below, click to open in full view.

This article was provided to us by Lilly H. To learn more, visit the following resources:

To learn more about push notification services, visit The Push Hub.

Are push notifications not working on your phone? Learn more here, provided by TrueCaller.

Apple SMS vulnerability a real problem

In light of the vulnerability of the iOS texting security flaw, Apple admitted that there really is a problem and that iOS should stop using SMS for sending messages in the meantime.

Apple said in a statement, “Apple takes security very seriously. When using iMessage instead of SMS, addresses are verified which protects against these kinds of spoofing attacks.”

“One of the limitations of SMS is that it allows messages to be sent with spoofed addresses to any phone, so we urge customers to be extremely careful if they’re directed to an unknown website or address over SMS,” they added.

Apple’s statement isn’t a solution to the problem. Instead it’s a temporary fix to the quandary.

We are uncertain as to what changing a “reply to” in an SMS message could harm us, the consumers. iOS users often subscribe to message alerts, may it be via text or email. That is why this threat causes an authentic problem.

Another problem is that Apple has not yet released a fix for this threat. Even the unreleased iOS 6 is vulnerable with this issue.

Does this affect Apple’s rumored release of the iPhone 5 next month?

If you plan on buying a new iPhone, will this be a cause for you to shift to a different brand?
Image Source:

Text messaging dwindles in several countries

Text messaging used to lord over the Telecommunications business. During those days were Androids and iPhones were still at the planning stages, the SMS was a key contributor to the popularity of cell phones and the boom of the industry.

But according to Forbes, text messaging is now currently sliding out of the picture as a number of countries have reported a decline in texting over the 2011 holidays compared to other years during the same period.

M.G.I. Research senior analyst Tero Kuittinen said in a written statement to Forbes that during the Christmas Eve and Christmas Day, SMS messages were low compared to the previous year.

He said that, “it’s quite possible that the SMS erosion will hit AT&T and Verizon in 2012 or 2013. The fast fade of SMS usage in countries that were most obsessed with text-messaging tells us how difficult it is to project rates of decline of aging technologies – and how unfaithful consumers can be to services that they have loyally used for 15 years.”

Finland was also included in the list as Sonera, Finland’s top carrier, said that there was a 22% decline in text messaging during the holidays of 2010 and 2011.

Individuals attribute the decline of SMS to social networking and free messaging services over the Internet.

Though there is a rapid decline in text-messaging, people are still not giving it up completely.

Image credit: Haselton

Twitter on SMS now in India

India’s number one mobile company and the micro-blogging royalty have teamed up to bring “tweets” on India’s mobile phones – even those without wi-fi or data plans.

Announced today, the deal between Twitter and Bharti Airtel will allow users to send tweets at standard SMS rates and receive tweets from their followers for free.

“There are over one billion people with Internet access on the planet but there are more than four billion people with mobile phones and Twitter can work on all of them because even the simplest of these devices feature SMS,” Twitter co-founder Biz Stone said in a blog post.

Our partnership with Bharti Airtel, the largest mobile operator in India, means a huge population of people can now send tweets at standard rates and receive tweets for free,” Stone said.



U R UNDER ATTCK: Text messages can attack smartphones

In the Black Hat security show, researches demonstrated on Thursday how a smartphone can be “forced” to visit a malicious URL or install an app without the owner’s knowledge.

John Hering, chief executive of Flexilis which provides software that protect mobile phones from attact, said that the vulnerability affects phones that were misconfigured by the OEM so that they can accept any messages sent through WAP Push. He further said that users should only accept WAP Push messages from trusted parties such as their mobile phone operators.

He and Kevin Maheffey, Chief Technology Officer at Flexilis, are releasing a free tool – “Fuzzit” – so you guys can test whether your mobile is vulnerable and fix the issue.

Oh, and so far, the vulnerability only seem to span on Windows Mobile devices (including HTC, Motorola an d Samsung). The researchers said they haven’t determined yet whether the iPhone or other devices are also vulnerable.

No need to panic though, Microsoft as well as carriers were already notified and now have their hands full working on fixes. 🙂


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