Months after cutting ties with NBC, Microsoft sets its sights back to the news world, after the company announced that they are going to have their very own MSN News.
According to general manager for product management at MSN as told to Mashable, “We still have a relationship with MSNBC, but we’re going to have our own news product called MSN News.”
The company is also set to unveil their revamped MSN.com during the launch of Windows 8 this coming October.
Microsoft staff will be responsible for news gathering and reporting 24 hours a day 7 days a week. This 300-500 word articles will also be supported by articles coming from Associated Press and Reuters.
Microsoft and NBC had a 16 year partnership which ended a few months ago. Together, they were able to launch MSNBC.com.
It was a successful partnership having NBC expertise in news and Microsoft’s technological savvy. According to ComScore, the partnership had about 50 million unique visitors per month.
The break up earned Microsoft $300 million for their 50% share.
MSN.com is reportedly operating in 46 international markets and in 27 different languages.
Will Microsoft’s decision to separate itself from NBC be a good one for the company?
A few days after Microsoft and Verizon announced that FiOS channels are coming to Xbox 360, the software magnate is going to release more applications for Xbox owners to view TV online with the use of the 360.
December 6 marks the start of the ability for Xbox owners to stream their favorite channels via Xbox Live. Xbox Live subscribers in the U.S. can now view EPIX, ESPN, Hulu Plus and the Today Show on MSNBC.
Different contents will be available to users based on their location. For instance, Germany-based fans can now watch Sky Go while Japanese subscribers will get Hulu. UK patrons will have LOVEFiL and those from Italy can watch Premium Play. Xbox users from Spain will get Telefonica Espana and Netflix, will also be available in Canada apart from their U.S. counterparts.
Sources have said that apart from this pioneering channels, a lot more will debut later this month. This includes iHeartRadio, Sony Pictures’ Crackle, more programs from MSNBC and Vudu movie rental service. Youtube will also be available and is accessible in 24 countries.
Don Mattrick, President of the Interactive Entertainment Business at Microsoft said that, “a new era in entertainment begins where all your entertainment is together in one place: your games, movies, TV shows, music and sports.”
“With this update, Xbox 360 system owners will experience Kinect voice control integrated with Bing search, making your TV and entertainment experiences more social and personal than ever,” he adds.
More reasons to shift from one console to another I guess. What do you think?