Microsoft to delve into news business with MSN News

MSN News to go live this October

Months after cutting ties with NBC, Microsoft sets its sights back to the news world, after the company announced that they are going to have their very own MSN News.

According to general manager for product management at MSN as told to Mashable, “We still have a relationship with MSNBC, but we’re going to have our own news product called MSN News.”

The company is also set to unveil their revamped MSN.com during the launch of Windows 8 this coming October.

Microsoft staff will be responsible for news gathering and reporting 24 hours a day 7 days a week. This 300-500 word articles will also be supported by articles coming from Associated Press and Reuters.

Microsoft and NBC had a 16 year partnership which ended a few months ago. Together, they were able to launch MSNBC.com.

It was a successful partnership having NBC expertise in news and Microsoft’s technological savvy. According to ComScore, the partnership had about 50 million unique visitors per month.

The break up earned Microsoft $300 million for their 50% share.

MSN.com is reportedly operating in 46 international markets and in 27 different languages.

Will Microsoft’s decision to separate itself from NBC be a good one for the company?

We will soon find out!

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