Adobe Buys CMS Magento for $1.68 billion

Adobe aims to capture a bigger slice of the digital-commerce industry through the Magento acquisition.

Adobe announced that it has entered an agreement to acquire Magento, a well-known eCommerce content management software (CMS). The latter is currently owned by private equity firm Permira Holdings.

The acquisition is going to cost Adobe $1.68 billion and will close in the third quarter of 2018.

Magento is popular among online stores. It offers software to build and run web stores, handle online purchases, shipping and returns. According to Bloomberg, it supports more than $155 billion in gross merchandise volume including Canon and Rosetta Stone. The CMS software offers two versions, the open source version and the paid Commerce version.

With this acquisition, Adobe aims to take on other cloud-based commerce services Salesforce, Oracle and SAP. Adobe’s own Experience Cloud hasn’t generated as much revenue as its creative software products like Lightroom and Photoshop.

There are no details yet as to what changes will come to Magento once Adobe takes the reigns. The latter says it’ll share details when it’s ready to close the deal later this year.

 

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Facebook Marketplace Expands To Add Home Services

You can now hire cleaners and plumbers from the Facebook Marketplace.

The social media giant is expanding its Marketplace coverage to help users find local contractors for home improvement. This means you can now hire a plumber, an electrician, a plumber or a contractor right off of Facebook.

Marketplace is a separate commerce section on Facebook that is similar to Craigslist. It allows users to connect with others for buying and selling. According to Facebook, it decided to add this service because a lot of U.S. users are actually looking for recommendations for in-home services.

Facebook has also added quick quoting to make it even more convenient to use the service. This allows users to send a project request to multiple service providers on Marketplace at once. You can also chat with them through Facebook Messenger.

To access the feature, choose Marketplace Services from the Marketplace menu. Once you have chosen the service you need, Facebook will ask you service-specific questions to narrow the search results. You also need to put in your ZIP code so that Facebook can give you a list of the companies or individuals near you that offer the service you require.

The Marketplace Services is rolling out today and will be available across the US over the next couple of weeks. There’s no information yet as to when or whether this service will also be available in other countries with Marketplace.

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