A Beats Audio branded smartphone?

Beats considering an Android smartphone

Beats has made waves in the electronics industry with their impressive line of headphones. People from all walks of life have chosen this brand as their music partner.

Knowing Beats and its reputation of developing excellent headphones, will people buy in to the idea of Beats taking over another market?

We may soon see a Beats branded Android smartphone around. The Audio magnate will be partnering with HTC to develop their device.

So if Beats Audio enters the smartphone market, what would their device be like? Well, Beats hasn’t officially stated what the features of their smartphone would be. But speculations are that it might be a smartphone that is primarily focused on music just like Sony Ericsson’s Walkman line of mobile phones a few years back.

But that’s just a guess.

HTC made a massive investment in Beats Audio and has since features EQ technology and its headphones. Rumors have spread that HTC is boing to cut their ties with Beats. But the company has denied those allegations.

If the Beats Audio smartphone is true, then it will be facing tough competition as Samsung and Apple have been lording it over the smartphone market. Can Beats Audio carve their name in the smartphone business?

Image Source: geeky-gadgets.com

Beats Audio acquires MOG

Beats is moving out of its comfort zone and will be stepping into the streaming music business when they bought the MOG music streaming service.

Rumors have already spread earlier this year regarding Beats Audio purchasing the company. But Beats only confirmed the acquisition, which by the way is the company’s first, when they paid about $10 million for the music streaming company.

Beats said that MOG will remain as is with no changes being planned as of yet.

MOG is one of the popular brands when it comes to music streaming in the US. MOG currently has about 15 million tracks in its library. MOG is accessible through apps on both the iOS and Android.

Beats was acquired by HTC for nearly $300 million. HTC is rumored to be looking for their own music streaming service.

But with this development, it remains unclear whether HTC will still continue to look for one or would they incorporate MOG into it Beats Audio enables headsets.

Luke Wood president of Beats said, “With MOG, we are adding the best music service to the Beats portfolio for the first truly end-to-end music experience.”

“With their talent and technology, the possibilities around future innovation are endless,” he added.

Image Source: holywoodreporter.com

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