Food Delivery Service Launched By Grab In Southeast Asia
Grab has launched a food delivery service in Southeast Asia. The food delivery service is known as GrabFood. It is already available in beta in some countries, including Singapore.
Grab is planning to reach its core six markets in Southeast Asia is set for the coming months. The company just completed its acquisition of Uber’s Southeast Asia business.
Grab’s Food Delivery Service
GrabFood is available as a standalone app in Singapore. As part of Grab’s acquisition of Uber Southeast Asia, it took over UberEats in the region. It moved its merchants and customer base to GrabFood before shuttering the Uber service.
Customers can pay in cash, through card or GrabPay for their orders. The customers are also entitled to GrabRewards.. This is the rewards and loyalty program of Grab.
It has two notable features. It allows customers to order in advance and it has no minimum amount required for your orders.
Making Everyday Life Easier
Grab said in a statement that its going into the food delivery business is an important move to realize its plan. This plan is to develop “an interconnected ecosystem of consumer services to make the everyday lives of people easier”.
Grab’s Acquisition Of Uber
The company has announced its deal to buy rival company Uber’s local business in March. The itself did not seem to prosper smoothly, as expected.
Although Uber is out of the way, Grab will still be facing competition in Go-Jek, the market leader in Indonesia. Its food delivery service will not only compete with Go-Jek’s FoodGo, but also with FoodPanda, and Deliveroo.
Grab is said to be raising $1 billion in fresh funds with a valuation of $10 million. Which represents a significant increase on the $6 billion valuation that the company has commanded last July.
