Facebook launches own App Center

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Yesterday, social networking behemoth Facebook launched its mobile App Center, as it harps on app freaks and to revamp their mobile business.

There are currently about 600 apps in the latter with Nike+ GPS, Slitcher Radio, Pinterest, Draw Something and Ubisoft Ghost Recon Commander now available.

Facebook director of developer products Douglas Purdy said, “The app center represents a new way for users to discover social applications.”

With Facebook’s 900 million users, app developers will have a larger way to reach out to audiences.

The Facebook App Center was developed to give users a personalized experience. This is key, as users will now receive app recommendations based on the apps they and their friends use.

The launch of the Facebook App Center is currently available to only 8 percent of Facebook users. Facebook is going to roll out to all US-based Facebook users in the coming weeks.

Facebook is trying to revamp their company, as they are under huge pressure following the IPO. The launch of their App Center is one way that they are strengthening their mobile business.

Facebook has about 488 million monthly users on its mobile products last March. This is half of their total user base.

Is this a smart move for Facebook?

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