So what really is behind this Facebook hoopla? Are the ones that lead the charge using the traditional means (computers) or are they being overrun by tech-savvy individuals using their smartphones as a means to connect to their Facebook accounts?
Well, comScore’s new report released last Monday says that Facebook users spend more time accessing their accounts through their smartphones rather than desktop computers.
The report entitled Mobile Metrix 2.0 cites that the social networking sites members spend an average of 441 minutes or 7 hours and 21 minutes, accessing their Facebook accounts via their smartphones. In contrast, users spend about 391 minutes or 6 hours and 31 minutes, checking their FB accounts on PCs.
The report also showed that amongst all social networking accounts, individuals spend more time in their Facebook accounts the most. This includes Twitter, LinkedIn, Pinterest and Foursquare. The social networking mogul has about 78 million unique monthly visitors who visit the site through their smartphones.
With this development, it is good to bring up the topic of a Facebook Smartphone. If we base it on the multiple studies being done by a number of agencies then this strategy of the company could only lead them to more success.
Image Source: radiosocialmedia.wordpress.com