What a crazy week it’s been, let’s catch up with the latest news and happenings. Plus, how in the world did both IG and SKT get knocked out at the semifinals stage at Worlds 2019, when they are the defending world champions?
Perhaps one of the shortest life cycles in the history of smartphones belong to the highly talked about, then highly ignored Lumia 900. Nokia placed its hopes on their supposed flagship phone for the year, which is an update to the previous Lumia 800. With their stocks falling faster and faster, as new and better smartphones hit the market, they had to act, and act wisely. They did act, but not so wisely.
When Nokia announced that they were finally ready to do away with the Symbian operating system, in favor of a full-powered operating system, many people jumped at the idea of a Nokia Android device. Nokia has made a name for itself in creating lasting phones with amazing design perspectives, and that got people excited. The excitement ends as they learn that they favored a returning player in the Smartphone market: Windows Mobile.
Windows mobile has certainly been around for a while now, and it has been underwhelming. It didn’t pick up as much as iOS or Android did, and is mostly favored by loyalists. Still, the choice was wise at that time, as they sided with the group that still had a lot of potential to grow. It would also allow Nokia to differentiate themselves from all those who jumped Google’s way to get an Android device.
Just a little after the birth and adaptation of the Lumia 900, Nokia was faced with a painful slap. Their flagship device will soon be obsolete. Microsoft betrayed all hopes that the very new Lumia 900 will be receiving the Windows 8 treatment. We recall from a previous article that it will instead just receive an aesthetic update for Windows mobile 7.
Since then, it was obvious that the Lumia 900 was avoided like the plague. People got the idea that the life of all Windows 7 devices will end after the 7.8 update that will arrive once Windows Mobile 8 is here.
In an almost too obvious desperate move, Nokia has slashed the price of the Lumia 900 from $99 to $49 in the AT&T network. This price cut hopefully will spark some interest for consumers. Still, it will not change the fact that the device is not getting the Windows Mobile 8, and that people are now holding off until a suitable phone arrives. With a lock in period of 2 years, many would think twice about being stuck with an obsolete phone.
The Lumia 900 was just released last April this year. Nokia denies any claim of desperation, saying that this is a normal stage in the life cycle of the phone. If the message is analyzed further, you would notice that they actually did say the truth. It is a natural step in the life cycle of any phone to have a massive price cut, but that only happens when the phone is nearing the END of its life. Without even reaching a full quarter, the Lumia 900 was doomed to end. Making it cheaper might get some sales, but it will not be enough to gain popularity.
It is not to say that there won’t be anyone who will bite into this price cut. The economy is suffering, and a low price, yet capable phone like the Lumia 900 still has a place somewhere, even if that is in a cold dark corner.
If having the latest and greatest is of no concern for you, the Lumia 900 is as good as anyone can get at that price. Will you bite into the bait Nokia has laid out before you?
Nokia must be sweating bullets right now. That is, if they haven’t been sweltering for a long while now. For the past couple of years, since the dawn of smartphones, like the iPhone and many Android devices, Nokia has been losing market share quarter after quarter.
Nokia was a mobile giant sometime ago. Everyone knew the name and nearly every handset I see on the street is their model. Nokia has been well advertised to create awesome hardware that is very, very sturdy and long-lasting. The designs were also well-known and spread, every tech repair guy knew how to fix a Nokia before they even learn about other devices. Motorola may have started the phone revolution, but Nokia pushed out the winning blows.
As Black Widow said in the latest Avengers movie, “Regimes fall every day.” This is what is happening to Nokia right now. They may have great looking phones, even to this day, but they have made the wrong decision, sticking to Symbian for a long time. They even released the 41 Megapixel camera on a Symbian. What they don’t realize, is software has become an even greater factor these days compared to hardware design. It was a bold move when they recently partnered with Microsoft to create Windows Mobile phones, but will this be enough for them to rise from the ashes?
I believe that is a big no. No, simply because they have placed their already losing value to a huge gamble. You see, not many people are sure with Windows Mobile yet. It doesn’t have as large a market presence as Android and the unattainable iOS. Nokia had a sudden rise when daring people tried Windows Mobile. Their only hope is that Windows Mobile does not fail them. If the new OS venture fails, they are set for an even bigger fall as they disappoint returning customers who might just swear them off for good. This might be happening right now as the birth pains of Windows Mobile sets in. Too bad, Nokia had great durable designs, but these days, people are looking for functionality over style.
In a survey conducted by research firm comScore, Apple’s iPhone is now in second place when it comes to having the largest user base in the U.S. smartphone market.
Research In Motion’s (RIM) BlackBerry still takes the top spot while Windows Mobile-based models came in the third place.
According to Mark Donovan, a comScore senior analyst, Apple’s iPhone are being used by almost 9 million Americans as their primary phone. RIM’s Blackberry have almost 6 million greater user base with 15 million Americans saying RIM is their primary handset maker. Microsoft’s Windows Mobile are being used by an estimated 7.1 million people in the U.S.
“The surveys aren’t a measurement of sales velocity in the last quarter, but of the installed base using the phone as their primary,” said Donovan, acknowledging that the iPhone has been outselling Windows Mobile phones for some time.
“But there has been a large installed base of Windows Mobile phones out there, which accounts for its strength until recently.”
According to comScore’s result however, more and more people are leaning toward purchasing iPhones (20%) and Google Android-based phones (17% – 8% of that said they’re buying Verizon’s Droid) in the next 90 days.
“There’s some serious momentum behind Android,” Donovan said. “The iPhone and Android have set the bar at a new high for smartphones.”