People will be lining up at Apple’s newest store on Grand Central Terminal this Friday not because of the latest gadgets and gizmos. Instead individuals will be lining up for a much more different type of Apple product.
Apple fans will be piling up at the Grand Central Terminal to have one of only a thousand shirts that the company is giving its first 1,000 customers, a tradition they first started in 2001.
Apple afficionados collect these one-of-a-kind shirts like trading cards.
Christopher Harrington, a 40 year old software designer, has stayed all night enduring freezing weather and long lines full of Apple fanatics just to have a piece of this garment from New York’s Fifth Avenue store opening, in Greenwich, etc. Though what Mr. Harrington truly wants is the shirts being worn by the employees of this new Apple store.
Apple forbids its employees from selling, donating or giving away this employee shirts.
Two of his most-treasured Apple shirts are shirts worn by Apples retail employees who happen to be his friends. He says that his friends are willing to spare him the shirts as long as he doesn’t wear them.
Apple is known to be a company that is insistent in tight controls and complete secrecy. This also extends to the uniforms that their sales people wear. The shirts are unlike your typical garments you can purchase in your department stores. These shirts are designed by Apple’s Graphic Design group. They are also the ones responsible for marketing the iPhone box and their TV ads.
Not only does Apple build secrecy in their gadgets but they also keep mum on their shirts manufacturing. Some recent employee shirts comes with a tag that says “Made in Vietnam” on one side while the word “Apple” is printed on the other with no identifiable company printed on it.
The Grand Central Store is one of the largest Apple stores in the world. Apple plans to give away 4,000 black shirts with the words “Apple Store, Grand Central” printed on it that looks live a train arrival board.
These grand opening shirts are packaged just like any Apple product out there in the market. Full of care and wit. These shirts will roll out in a tightly rolled white box that unfolds into a flowerlike piece.
If you think Grand Central Terminal is crowded enough with passengers and tourists alike, then wait till Apple’s newest shop starts selling.
Previously occupied by knick-knack shops and ticket machines, the Apple Store will take up 23,000 square feet of space in one the biggest tourist attractions in New York City. It is set to open tomorrow, December 9, 2011 at 10 am.
In a press release, Apple describes the place that was built in a matter of months despite facing some logistical difficulties. “”Beyond the balcony overlooking the expansive Main Concourse, the Apple Store Grand Central offers rooms dedicated to some of our most popular services, including the largest area in the world dedicated to Personal Setup. In the Personal Setup room, customers who buy an iPad, iPhone, iPod or Mac can get up and running before they leave the store.”
So how much did it cost the Cupertino-based company? The rent for the space is rumoured to be $1 million or more. Not only that, it is said that Apple also had to cash out an additional $5 million to purchase the remainder of the previous tenant’s lease.
Pretty steep rent right? Maybe so, but with the world’s highest concentrations of consistent year-round pedestrian foot traffic found in Grand Central, Apple won’t be having any problems in attracting customers. 🙂
After cutting off online sales of iPhones to New York City residents early this morning, AT&T has resumed selling the smartphone – but not without much criticism from the blogosphere and the rest of the consumers.
The iPhone’s exclusive US carrier had only a very vague and cryptic statement regarding the halting.
“We periodically modify our promotions and distribution channels. The iPhone is available in our New York retail stores and those of our partners,” according to a statement issued to CNN.
Later this afternoon though, tech blog Gizmodo reported that AT&T’s website has resumed its online sales to New Yorkers.
The halting was only done on AT&T’s web site, as the company continued to sell iPhones and iPhone data service plans to its retail stores.
According to Laura Northrup, a writer for The Consumerist blog, she was able to speak with an AT&T sales rep and found out that poor wireless coverage was the cause of the sales halt.
“AT&T has apparently found a workable solution to the reported data congestion in New York City,” Northrup wrote.
The rep also told Northrup that the halt was not because “New York is not ready for the iPhone. You don’t have enough towers to handle the phone.”