The iPhone 8 and iPhone 8 Plus (PRODUCT) RED Special Edition phones come in a red glass enclosure, matching aluminum band and black front.
As reported earlier, Apple unveiled the latest addition to its lineup on Monday, April 26. The Cupertino-based company announced the iPhone 8 and iPhone 8 Plus (PRODUCT) RED Special Edition through a blog post on their website.
All the features are identical to the iPhone 8 and iPhone 8 Plus released last year except for the red finish.
Part of the revenue generated from sales of its (PRODUCT) RED devices and accessories is donated to help with counselling and treatment of people with HIV and AIDS. This is in partnership with partnership with RED, an advocacy group that raises awareness about AIDS/HIV in African countries.
The company didn’t announce a red version for the iPhone X. Apple’s most high end phone gets a red folio case instead. In the blog post, Apple described the folio as “crafted from specially tanned and finished European leather”.
Both the red iPhone 8 and iPhone 8 Plus will be available to order online today, April 10 and will start shipping this Friday. Pricing remains the same with their different-coloured counterparts beginning at $699 for a 64GB iPhone 8 and $799 for an 8 Plus.
On another note, Apple’s archival Samsung also announced a new color for their flagship phone for India. The limited-edition burgundy red Galaxy S8 is available for orders on Friday, April 13.
The tech-giant may introduce a red-colored iPhone 8 in partnership with RED, an organization that raises awareness about HIV/AIDS.
It was around this time last year that Apple introduced the red iPhone 7 dubbed the RED Special Edition iPhone. The product was launched in partnership with RED, an advocacy group that raises awareness about AIDS/HIV in African countries.
Now, reports are abuzz about a red version of the iPhone 8 too.
Steve Hemmerstoffer, a known “leaker”, recently posted about the red-colored phone. According to his Tweet, a source shared Apple’s plans to launch another RED Special Edition iPhone this year. He pointed out, however, that his source is “unverified” so it’s best to take the news “with a grain of salt”.
Today, MacRumours has reported that an internal memo from Virgin Mobile indicates that a new phone option will be unveiled as early as Monday, April 9th.
According to the memo, it will add the new model to its inventory today, coinciding with the announcement from Apple. That is, if there is an announcement. There will reportedly be pre-orders so the new colour might not be available immediately. The memo doesn’t mention a RED edition iPhone X.
ONE Campaign activist Bobby Shriver and U2 frontman Bono established the Product RED in 2006. They have successfully licensed the name to other companies over the years. The organization aims to highlight efforts to combat HIV/AIDS in eight African countries.
The Cupertino-based company has always been a big supporter the campaign. They have included red-themed designs for their products over the years. In the 2016 World’s AIDS Day, Apple turned its App Store and its featured apps red.