Cupertino-based tech company Apple Inc. issued a public apology on Friday, December 29. The company offered a public apology amid the battery issue that it deliberately slowed down iPhones to force iPhone users to upgrade their devices.
“We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making,” Apple said in a statement.
Last week, Apple users sued the company and were seeking a class-action suit against Apple. iPhone users claim that Apple’s move drives them to buy new iPhones despite the fact that the phones are still at optimum performance.
In their statement, Apple countered this claim, saying that it would never do anything to shorten the life of Apple devices. “Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that,” the Cupertino-based company said.
Apple explains how batteries age
According to Apple, batteries found in all Apple device are rechargeable. This means that all these batteries are consumable components. All the performance of these batteries diminished slowly because they chemically age.
Apple further explains that there are several factors involved in the chemical aging process, aside from the time and number iPhones were charged.
Now to address the issues and concerns of the loyal Apple customers, the company vowed to have a battery replacement for a fee of $29. Apple also vowed that it would reinstate the original performance of iPhone 6 or the later model immediately.
And starting in January 2018, Apple iPhone users can avail the batteries which cost originally $79. Also, the company will dispatch a new iOS software update that can track the battery performance in iPhone devices.
Tech company Apple Inc. is now facing multiple lawsuits. Apple users filed lawsuits because they are not happy with Apple. Just this week, five Apple users have reportedly filed a lawsuit in New York. These five Apple users are seeking a class-action against Apple.
The lawsuit stemmed after the Cupertino-based tech company admitted that it slows down iPhone because of ageing batteries. Major news dailies in the US first reported the lawsuit filed against Apple. Other Apple users also filed this week.
It can be recalled that Apple had admitted that it slowed down several iPhones like the iPhone 6, 6 Plus, 6S, 6S Plus, and SE through a software update.
Apple explains the slowdown feature
Apple explained that the slowing down of smartphones is necessary to
“smooth[ed] out the instantaneous peaks only when needed to prevent the device from unexpectedly shutting down.”
Apple further reasoned out that iPhone batteries “become less capable of supplying peak current demands when in cold conditions, have a low battery charge, or as they age over time, which can result in the device unexpectedly shutting down to protect its electronic components.”
iPhones are powered by lithium-ion batteries. Apple said that the software update rolled out in iPhone 6, 6 Plus, 6S, 6S Plus prevented the lithium-ion batteries from ageing.
But iPhone owners noticed that their smartphones slowed down after updating to a new version of iOS. They also claimed that slower iPhones pushed them to buy new models.
Had they known that batteries are to be blamed, iPhone owners would have rather replaced the ageing battery than buying a new iPhone.
iPhone owners said that Apple should be more transparent about the battery issue on their smartphones. The slowdown feature issue surfaced after bloggers have tested the iPhones after getting an iOS update.
Cupertino-based Apple may have betrayed the trust of Apple customers. Earlier this week, Apple admitted that it slows the performance of older iPhones. The tech company claims that such plan was implemented a year ago. The reason: Apple implements such practice to compensate the iPhone’s battery degradation than pushing Apple users to immediately change their iPhones instantly.
On Wednesday, a developer at Geekbench named John Poole discovered that if Apple users are constantly changing iOS may cause the older Apple devices to slow down its performance. In his assessment of the iPhone’s performance and battery age, he claims that both were actually a problem among Apple devices.
Is Apple’s mobile iOS the culprit of battery degradation?
“First, it appears the problem is widespread, and will only get worse as phones (and their batteries) continue to age,” Poole said in a blog post. He tested various iPhone models: Apple iPhone 6, iPhone 6S Plus, iPhone 7, iPhone 7S Plus.
Poole particularly blamed the change in iOS to the iPhone’s faster battery degradation. He explained that the difference between Apple’s iOS 10.2.0 and 10.2.1 “is too abrupt to be just a function of battery condition.”
“I believe (as do others) that Apple introduced a change to limit performance when battery condition decreases past a certain point. Why did Apple do this? ,” he asked.
But Apple argued that there are several factors that can contribute faster to the iPhone’s battery degradation. This is but not limited to cold weather, low charge, and the natural way of battery degradation. Apple admitted that such policy was implemented to lessen the impact of battery degradation.
Meanwhile, Apple is using another strategy to engage with the Apple users who are hoping for an improved battery performance. The tech company could sell battery replacement kits to its global subscribers as one of the solutions to the problem.