Google Teams Up with Retail Giants on New Shopping Program

Google launches Shopping Actions in the US
Google launches Shopping Actions in the US

Have you ever needed something, had no idea where to get it and went straight to Google to type “where do I buy xxx” or “xxx where to buy”?

Well, you’re not alone. Millions of people around the world are doing this and the tech giant is banking on that to make even more profit.

They are now teaming up with big retailers such as Home Depot, Target, Costco, Ulta and Walmart under a new program that lists their products directly on Google Search, on the Google Express shopping service and of course, on Google Assistant on mobile phones and voice devices.

In exchange, the retailers will have to shell out a certain portion of each purchase to Google. However, this is not to be confused with Google ads which is an entirely different thing.

Daniel Alegre, Google’s president for retail and shopping, said in an exclusive interview with Reuters that over the last two years, the amount of people on Google asking where to buy products rose by 85%. Currently however, this searches most often result to Amazon purchases.

Under Google’s new Shopping Actions, retailers such as Walmart and Target can now compete with Amazon in influencing shopper’s purchasing decisions and help them get more purchases made from their mobile phones and smart home devices through voice searches.

But how does this work exactly?

A shopper can search for let’s say, some new curtains on her way home and adds it to her Google Express cart. When she gets home, she realises she also needs cereals so she searches for them using her Google Home and adds them to the cart and purchases all at once. Easy-peasy.

Currently, the new Shopping Actions is available to retailers in the United States. We’ll have to wait to see if they will also implement this worldwide.

Money saving LED bulb

How much are you willing to shell out for a light bulb?

Well, what if a company would sell you a $50 LED bulb? Would you immediately pull out your cash and line up at the checkout counter or would you run to the nearest exit?

Say hello to the new Philips L Prize LED bulb.

This ten watt marvel costs $50 but you’d have to think about its pros before running out of Home Depot.

According to Ryan Vaughan of Home Depot, “It’s definitely worth it when you factor in the operating costs and replacement costs.”

This light bulb lasts 30,000 hours or about 20 years. Those you buy in the market today was designed to last only for 1,000 hours or a year.

Vaughan added, “So you’ll be replacing them less often, plus they cost about ¼ of the amount of energy so your energy bill is gonna be a lot lower.”

Though this is not out in the market as of today, analysts say that it’s about time that a technology like this would be available to consumers.

Think about this, an incandescent light would costs $83 a year to run. Compare it with the Philips LED light which can only cost you about $17.50.

Think about it.

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