Hasbro sues Asus for Transformer Prime

And now Asus is joining the fray of companies being sued in the courts due infringement of rights. In this case, Asus is being sued by Hasbro, creator of the Tranformers toy robots.

According to reports, the toy giant has had enough of Asus using their names in products. The company’s latest tablet, the Transformer Prime, was the last straw for Hasbro.

Though Habro didn’t act violently when the first Transformer tab was released, but now they think that Asus has infringed their right to use of one of their most popular character names by naming their device close to Optimus Prime. A case was filed against Asus  in the Los Angeles Federal Court sometime last week seeking temporary injunction, along with damages.

In a letter written to PaidContent, Hasbro expressed their thought on this issue:

Hasbro continues to aggresively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro’s willingness to pursue companies who misappropriate our intellectual property for their own financial gain.

Under current trademark law, since tablets and toys do not fall under one category, the case filed against Asus would be invalid. However, Hasbro is asserting that the brand (Transfomers) is expanding and they have the right to protect names associated with their products.

So we’ll have to see how this case develops. 🙂

Image Credit: AndroSym

Monopoly City Streets takes over the world

Source: Daily Mail

Literally.

Hasbro and tech giant Google have combined forces, allowing us to play the toymaker’s popular Monopoly game, global style.

Launched today, Monopoly City Streets makes use Google Maps as its board game, allowing you to buy any street you can find on Google maps, and yes, I mean ANY street.

The 21st century Monopoly works like this:  You start off with $3 million Monopoly dollars which allows you to buy any street you can find on Google Maps.  The prices of the streets depend on its building potential. For instance, Wall Street costs $2.5M and Rodeo Drive costs $1.2M while U.K.’s Downing Street costs only $231,000.

If you’re concerned with you small capital, don’t worry because Monopoly City Streets has new (and cooler) rules so you can make more money faster.

Every time you log in, you immediately get paid $1 million. You don’t have to wait to buy all the properties in a color group before you start building either. In the digital version, you can immediately start constructing you own buildings once you have your own property.

And while the 1935 version of Monopoly only gives you a choice of green houses and red hotels, Monopoly City Streets allows you to build windmills, skyscrapers, schools and other buildings including sewage plants and prisons so you can “sabotage” your opponents’ properties.

You’ll get rich quickly with your rents too. According to the Daily Mail,  every day you get to automatically collect $50,000 rent for your houses while a whooping $100 million gets credited daily to you for your skyscrapers.

The site, which went live earlier today, collapsed under the onslaught of visitors curious to try on the new game.

“We did anticipate an opening rush. But it has absolutely surpassed our expectations,” Pat Riso, a Hasbro spokeswoman, said. She assured the public that they’re working on increasing the site’s capacity and hopes to have the site up and running very soon.

Source: http://abcnews.go.com/Technology/monopoly-city-streets-launches-google/Story?id=8525472&page=2