How Facebook Ads Target You (And How You Can Target Others)

Facebook’s ad targeting is almost infinitely customisable that you can tailor an ad to a specific user out of billions.

With all that’s been going on with Facebook and Google regarding data breaches and privacy, people are now aware of ads more than ever.

So lets’s take a look at the ways Facebook utilises user data for ads and how brands use it for Facebook ads targeting. And we’re not talking about just specifying locations and age groups or gender. Its more like targeting a single dad who goes bowling on Sundays and whose eldest daughter loves Kpop and is having her birthday next week. That kind of targeting.

If you own a business and want more exposure, this could also be helpful for you.

1. Monitoring User’s Facebook Activity

There’s a lot to be covered with your activity on the social media website. And it’s not just the pages you like, the places you’ve checked in or your age that advertisers look at. What your friends do on Facebook also affects the ads that you see. Controversially, even someone’s ethnicity can be classified and targetted. Late last year however, the social media giant temporarily blocked advertisers’ ability to target audiences (by exclusion) based on ethnic affinity, religious or LGBT affinity.

2. User Activities Outside Facebook

Businesses can choose “Custom Audiences” when creating ads, including those who have already bought stuff from them or visited their sites. Those who have downloaded their apps and registered their email address are also included. For example, if you’ve put in your email address when you shopped for clothes on website ABC, there’s a high chance you will see an ad about a sale from website ABC on Facebook too. That’s because Facebook would have a copy of your email based on the advertiser’s targeting.

3. Dynamic Ads

Last but not the least are dynamic ads. These are the most annoying ones for me in my opinion. Like when you’re browsing Amazon for bags and suddenly you’ll be seeing an ad from Amazon for that exact bag on other websites you browse. Dynamic Ads takes it one step further by knowing if you’ve actually bought the item or not. If you haven’t, chances are, you’ll see a discount coupon ad for that bag to help convince you to get it.

All these are pretty clever, but also quite scary. Don’t you think?

 

 

 

Twitter May Ban Cryptocurrency Ads

Twitter is reportedly banning certain ads related to cryptocurrency. This news comes in the wake of major online regulatory efforts for the cryptocurrency world.

According to Sky news, the new advertising policy is set to roll out in two weeks worldwide. It will prohibit ads that pertain to initial coin offerings (ICOs), token sales and cryptocurrency wallets.

In January, social media giant Facebook announced that they will be banning ads that promote services that are “frequently associated with misleading or deceptive promotional activities”.

Earlier this month, Google has also announced that they will be prohibiting ads for cryptocurrencies which encompasses ICOs, wallets and services related to it.

This news also comes after Twitter has experienced an influx of fake accounts relating to cryptocurrency and scamming users. These scammers get away by impersonating famous people. Personalities such as Vitalik Buterin,  John McAfee and most recently, Elon Musk.

The fake Elon Musk promised to give away ETH to his followers. The imposter promised to send more ETH in exchange for a small amount. 20 ETH sent to that fake account amounting to about $16,000 before the account was suspended.

If this news will indeed come to light, it will not be the first time that Twitter will be taking steps to reduce the amount of cryptocurrency scams on their platform.

They have already started cracking down on these fake accounts. They confirmed that they are “aware of this form of manipulation and are proactively implementing a number of signals”. This is to prevent accounts from engaging with others in a deceptive manner.

No further details are available yet with regards to Twitter’s supposedly advertising policy but we will be sure keep you up-to-date with the changes.

Facebook Ads Which Target Young Workers: The Focus of Lawsuit

Facebook Ads: Are they safe?

Advertisements — we can find them everywhere. In social media sites, ads are also present. Facebook ads for example are appearing everywhere.

Advertisements are informative posts. They can be about jobs, promos and a lot more. Sometimes, there are also spammy and offensive ads which can be cleaned up.

But the US government is now focused on a certain type of ad.

Discrimination is very common nowadays. Whether it’s about your race, age, gender, etc. There are certain ads now which target younger workers, which is considered as age discrimination according to a lawsuit which was filed recently.

This kind of discrimination denies great job opportunities to potential workers who are not qualified because of this kind of age requirement. Let’s face it, there are so many great workers who are jobless because of this requirement which is very unfair. Why? because there’s a possibility that they can work better than younger ones.

Having this kind of requirement discourages older workers because they’ll just think that they will lose their jobs due to being replaced by younger ones.

The lawsuit is the latest example of criticism leveled at Facebook for so-called micro-targeting, a process that has allowed advertisers to choose who sees their ads based on age, interests, race and even such characteristics as whether they dislike people based on race or religion.

Facebook, on the otherhand, which is not a defendant stated that it does not engage in age discrimination.

The lead attorney who handles the case said that companies rely heavily on social media for job recruitment. This greatly affects the older job seekers. Which is why this lawsuit is being focused on — for equality and non-discrimination.