Facebook buys facial recognition site Face.com

Facebook is at it again!

The social networking mogul added a new service to their long line of repertoire when they purchased the popular facial recognition site Face.com.

Face.com is popular for its KILK iOS app. The latter is already linked up with Facebook by suggesting tags before you upload the photos to your profile.

KILK also has features filters that can be applied before you upload photos much like Instagram.

Reports have it that Facebook paid $100 million for Face.com.

This figure is quite diminutive when we compare it to the amount that Facebook paid for Instagram.

Face.com CEO Gil Hersh said in his blog, “We love building products, and like our friends at Facebook, we think that mobile is a critical part of people’s lives as they both create and consume content, and share contentwith their social graph.”

“By working with Facebook directly, and joining their team, we’ll have more opportunities to build amazing products that will be employed by consumers – that’s all we’ve ever wanted to do,” he added.

Facebook has yet to comment on the acquisition.

Will Facebook’s decision greatly affect their IPO standing or will this result to greater problems for the company?

Hit the comments bar for your reactions.

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Klik helps you tag friends in Facebook

Sometimes, tagging photos of your friends in social networking sites is so much to do. Having to click on each face and identify each individual is sometimes an agonizing chore.

A new iPhone app helps you tag your friends minus the hassle. KLiK does a real-time facial recognition to help you identify and tag your friends in photos.

CEO of Face.com Gil Hirsch said, “It’s our most recent evolution of both the platform and the consumer product that we’re offering. We noticed that at parties or events there were many photos being taken but only a few were actually getting tagged.”

By connecting Facebook with Klik, it enables the latter to scan your friend’s photos to create a facial profile of every person in your network.

Klik can only identify individuals who are your friends in Facebook.

The app includes a mode where you can teach Klik for your friends who don’t have an account with the social network.

Hirsch added, “It’s all private and on your device only. I use it to tag my children so that I can later search for all the photos I took of them.”

“We provide a minimum and maximum and approximate age guesstimate, only using the facial information in the photo – nothing else,” he added.

Image Source: webpronews.com

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