The company announced today that the Sony Reader Daily Edition is now available for preorder. However, Sony’s Web site also says the orders will ship December 18 through January 8 – not a good news for those expecting to have their hands on one before the holidays.
According to the website, “actual delivery date cannot be guaranteed”.
A company spokesman said that the number of people who signed up to find out about the device’s availability has exceeded Sony’s expectation. It will try to deliver as much as it can before the holidays but it will have to be on a first-come, first-served basis.
“We’re deeply concerned we won’t have enough to get them under the Christmas tree, so we’re giving a range and telling people upfront that we may not get to everybody over Christmas. We may be able to do it, we just don’t want to over-promise,” Steve Haber, president of its digital reading division, told the FT .
The Sony Reader Daily Edition is being sold for US$399.
Amazon’s Kindle might have dominated the electronic book reader scene since its launch, but it doesn’t mean that Sony will not keep on trying to change that.
Sony Corp on Tuesday launched its first ever wireless electronic reader, the Daily Edition which features a 7-inch touch screen.
The company previously launched two lower-priced ebook readers earlier this month; both featuring touchscreens but lack wireless connection.
Sony Corp is hoping that this new addition to their line of ereaders will help them gain a foothold on the ebook market. If you remember, among the two, it was Sony who first launched an electronic reader in 2006. Amazon followed a year later and stolen the spotlight up until now.
The Daily Edition will be available in the market in December ad priced at $399. AT&T will be the device’s carrier which will use 3G connection.