A big chunk of change was divvied out to Ninja and many other top streamers and content creators on YouTube and Twitch when Apex Legends was released. Is this the strategy that game companies should look at moving forward?
The livestream platform Twitch is no longer available in China. After a surge in popularity last month among esports fans, this week the Twitch app was abruptly removed from the iOS App Store in China, leaving fans in the lurch.
It’s been a hell of a year for Sony, coming in the wake of a hell of a console generation. The PS4 has been the clear sales leader this generation from the start, partially because it avoided Microsoft-like stumbles at launch, partially because it’s produced a huge number of must-have exclusive titles for the system.
Overwatch’s feisty dwarf engineer Torbjorn has long been considered a“troll pick.” In my experience, it’s common for teammates’ blood pressure to skyrocket whenever players pick him. We already knew Torbjorn was getting a much-needed overhaul, and today, Overwatch’s game director Jeff Kaplan finally announced what Torbjorn 2.0 will look like.
Bethesda Softworks has seemingly revealed where exactly Fallout 76’s country roads will be taking players home to. It was already known that the game is set in a version of West Virginia, but fans can now put a name to Bethesda’s wasteland version of the Mountain State.
The government has approved food delivery via drones in Shanghai, China.
Alibaba-owned Ele.me has just been given the green light to deliver food by drone.
The government has approved 17 routes in Shanghai’s Jinshan Industrial Park. This covers about 22.4 miles area of the park.
A report from The South China Morning Post says that the drones will be operating from two fixed locations for each route. This means restaurants around the area won’t have to spend on fuel and manpower in going to customer’s houses the whole way. According to Ele.me, humans would only need to cover about 15 percent of its usual routes.
One delivery staff can bring the orders to the start point and place them into the cargo hold of the drone. Another staff at the delivery point will pick up and deliver the meals to the customer’s houses.
Doing it this way will substantially reduce their operating costs, compared with regular road deliveries.
This will also cut the delivery time. Customers can expect to get their deliveries within 20 minutes after they order. Ele.me serves 100 different restaurants who are operating within Jinshan Industrial Park.
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The search giant is bringing ARCore apps for augmented reality (AR) experiences to the Red Dragon.
There’re really no stopping Google in their quest to expand their market in China. The search giant is making its ARCore apps for AR available in the country through Xiaomi’s App Store. The announcement was made through it’s official Twitter account.
Xiaomi’s Mi Mix 2S smartphones are the first to have this feature. Google will soon add more partners.
Most of Google’s core services such as Google Play are blocked or restricted in China. However, the apps based on ARCore will be able to function because it can work on devices even without cloud support. Once the apps are downloaded, China’s internet censors won’t be able to stop them anymore.
Google is also amping up its presence in the country by partnering with its local handset makers such as Xiaomi and Huawei. Both operate their own app stores which are already preloaded on their devices.
This is not the only effort that Google is doing to penetrate the Chinese market further.In recent months, the company has struck a partnership with Tencent and invested in a few tech startups. Additionally, it also announced a Artificial Intelligence (AI)-based lab in Beijing.
In September, Google is also hosting its s first Demo Day programme for startups in Asia in Shanghai.
Apple’s iPhone X remains to be popular and strong in the global smartphone market. In fact, the Cupertino-based tech company now offers a one-day delivery if you are going to order iPhone X online. Apple’s move is laudable and can be perceived as an improvement regarding shipments.
It can be recalled that early November, the shipment of iPhone was pushed back by several weeks. Some tech analyst claims that Apple’s improvement regarding delivery has improved because of the improved production scheme.
Now in a related news, a report has surfaced this week, saying that Apple fans in China prefer to have an iPhone X model with 256 GB. The news comes after an analyst named Amid Daryanani sent a research note to Apple investors.
Chinese wants iPhone with higher storage capacity
Daryani’s research note showed the trend of Apple iPhone buyers in the communist China. Based on the RBC Capital Market survey, 62 percent of Chinese buyers prefer to buy the tech company’s latest iPhone X. The figure based on the survey is much higher than the 28 percent of people in America.
Also, the survey disclosed that Apple fans in China prefer to have a phone that has higher storage capacity. Why? Because iPhones lack support for memory expansion thru microSD card. The survey result generally implies that 66 percent of Chinese buyers wanted to buy an iPhone 256 GB model.
Apart from this, 64 percent of the current iPhone 8 buyers including the 75 percent of the iPhone 7 series buyers showed interests in buying models that have higher storage capacity. This makes Apple achieved its marketing gains because of the strong demands for higher storage capacity models of iPhone.
Meanwhile, Daryanani also informed the investors that there is a “stronger than anticipated mix shift” in China. He also noted that iPhone X’s demand in the US would remain strong and achieve a steady growth.
Google chose China to have its very first Artificial Intelligence Research Center. Despite having most of its services blocked in the country, they still chose it.
Fei-fei Li, the chief scientist of Google said that the science of AI has no borders neither do its benefits. But because of the so-called Great Firewall of China, the borders are fortified resulting to the blockage of the sites.
Google eventually stopped trying but the millions of internet users make it hard for the market to ignore. Google is very vocal as well about rebuilding its existence in the country.
DeepMind, an artificial intelligence unit teamed up with some Chinese authorities for a festival in the country.
Putting up an AI center in China is the latest move by Google.
China has an aim of becoming the global leader and this move by Google is going to be a big help to attain it.
The Google AI will not just publish its own works. It will also support the AI research of China.
But there are some downsides.
Google is aware that China is using artificial intelligence for surveillance of its citizens. But the company is reliable enough and they made sure that IP theft is not going to be a problem for citizens.
If we base human’s reliance on the smartphone in the future years to a statement from an analyst firm then we would see how popular and how important it is for once day-to-day activities.
In a statement, Ovum said that emerging markets accounted for 160 million of 450 million smartphone sales a year ago. In fact, 66% of these 160 million came from China.
Ovum analyst Shiv Putcha said, “China is at the center of smartphone development and adoption in emerging markets, with the whole ecosystem increasingly geared toward the production of feature-rich affordable devices. This new wave of affordable smartphones will have a major impact on consumer choice in emerging markets.”
It is also good to note that total smartphone sales all over the world might reach 1.7 billion units in 2017.
“While much of this development is occurring in China, local brands from other emerging markets are also adopting this model. Other emerging markets that will show strong growth include India and Indonesia, followed by Brazil and Russia,” Putcha added.
Smartphones, may it be affordable or expensive, are now a need and not a necessity. This seemingly small device enables someone to do their works outside the office, while some can even be used to run companies.
Truly the mobile phone that we once knew has now turned into a lifeline to us and to the world.
Imagine its importance in our lives in the future!
The Fair Labor Association conducted a month long inspection on the factories being operated by Foxconn in China.
The latter is a major supplier to Apple and other companies.
The investigation was initiated by Apple in response to critics after news of workers deaths that included suicides and injuries within the Chinese factories.
The investigation resulted into uncovering excessive overtime and problems with overtime compensation at factories that produce iPhones and iPads among many devices. They also cited health and safety risks.
The group conducted a survey and found out that 43% of the respondents said that they experienced or have witnessed an accident within the factories.
According to chief executive of the group Auret van Heerden, “The Fair labor Association gave Apple’s largest supplier the equivalent of a full-body. Apple and its supplier Foxconn have agreed to our prescriptions, and we will verify progress and report publicly.”
Foxconn is a Taiwanese company that has about 1.2 million employees in their pay-roll. They also manufacture parts for Dell Inc., Microsoft Corp. and Amazon.com Inc.
The company said that they are committed to bringing factories into full compliance with Chinese legal limits and Fair Labor Assn. standards on working hours by July 2013.
Proview Electronics Co. Ltd and Proview Technology Co. is upping the ante with their fight against Apple Inc. The company is filing a lawsuit in California for the alleged deception when Apple bought the ‘iPad” trademark.
Proview is accusing Apple of creating a “special purpose” entity in buying the iPad name from the company.
According to a report from Yahoo! news the company alleges that the lawyers for IPAD repeatedly said that they would not be competing with them. The report also states that Apple failed to say why they needed the trademark.
The battle between the two companies over the “iPad” name dates back to a disagreement over what really constitutes the deal for the transfer of the trademark.
In China, Proview has won a case over iPad thus pulling the device in some stores in the country.
China is an important market for Apple. They have sold over 15 million iPads worldwide in the last quarter and is trying to make a leverage in the world’s No. 2 economy to continue their growth.
Majority of Apple’s iPhones and iPads are also assembled in China with their partnership with Foxconn.
According to industry executives, employing special purpose entities to acquire trademarks is one of the most frequent tactics being employed in China.
To decrease the country’s reliance on US satellites, the most populous state in the world has launched their own GPS called Beidou.
As described by China’s official broadcaster, CCTV, Beidou is “independently established and operated by China. It can provide accurate, reliable all-time, all-weather positioning, navigation and timing services.”
According to their website, the satellite navigation system was developed starting in 2000 and is aimed to fully provide service to China and other nearby countries by 2012. Global coverage is targeted by the year 2020.
Beidou, which also means “Big Dipper”, began their trial operations on Tuesday, reports Reuters. Beidou spokesman Ran Chengqi inform also informs Reuters that the country has already launched ten satellites to provide support for the system. Six more satellites as scheduled to be launched next year.
As of press time, Beidou is now offering location and timing, as well as navigation data to the country and neighboring countries.