Amazon shifts attention from consumers to developers

Amazon Inc. is trying to change tradition as the consumer-only focus mindset of the company is slowly becoming a developer oriented business.
The strategy shift focuses on app developers as the retail giant is now aggressively courting the latter to strengthen the market of their Kindle Fire amid heavy pressure coming from rival companies including Google. Inc. and Apple.

In their effort to protect and expand their market, Amazon is trying to lure game and app developers to entice prospective consumers into choosing their products. With their Kindle Fire, Amazon is hoping that this device could yield more revenue for the company by offering books, music and other online content.

Amazon began to form a team of developers even before the launch of the Kindle Fire last year and has since become more aggressive.
Chief executive of Glu Mobile Niccolo de Massi said,  “Amazon is a very viable platform and we are encouraged by the speed at which they are moving. They have a very good chance of being the number three player in developer revenues, ahead of Microsoft, if they execute over the next few years.”

Will this change in strategy pave the way for higher market share for Amazon? We’ll soon find out.

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Amazon launches Test Drive beta

Amazon Inc. announced today that they are rolling out Test Drive on Android phones. Android users can now try apps on their phones before deciding to download, install or even purchase the product.

Amazon launched the Test Drive for a year ago. This allow customer to try apps from their computer browsers.

Developers need not fear about anything. When the latter submits apps to Amazon, the company automatically tests these apps for Test Drive. There are about 5,000 apps for Test Drive on Android phones and the company is constantly adding apps all the time.

The technology supports apps that use touch screen technology and accelerometer inputs.

Prospective buyers of apps can first click on the “Test Drive” button on an app product page and within a few seconds, they can use their Android compatible device to control the app. This enables customers to feel and text the app.

The Test Drive beta is available to users who update to the latest Amazon Appstore on their Android phones. Unfortunately, some phone models are not compatible for the Test Drive. Amazon has assured the public that they are currently working on it and in the coming months more Android phones can use the technology.

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