After receiving much criticism for stereotyping women, PepsiCo announced that it will remove the application “Amp up before you score” today, according to the Associated Press. If you haven’t heard about this controversial iPhone app, it promises men to “score” with stereotyped women with pickup lines”suitable” for each class. Women are classified into stereotypes such [...]
Well, it isn’t surprising to find useless, unusual, and sometimes offensive apps scattered around the market, and they usually go by without a buzz. But when an international company develop that kind of app, well – that’s a different story. PepsiCo Inc., as part of their marketing strategy for their Amp energy drink, has released [...]
