One of the world’s largest donut chains is trying to diversify themselves with the help of technology.
Dunkin Donuts now allows you to buy your friends’ favourrite coffee, helping you come closer to them. With this new development, the company has leaped frog Starbucks and other coffee vendors who lag behind.
Two soda giants, Pepsi and Coca-Cola have experimented with this feature before. But, instead of giving gifts to your friends, their vending machines would give gifts to strangers.
The Dunkin Donuts app, which is available for both Android and iOS, enables you to purchase coffee and other treats through your smartphone.
Starbucks has ventured in mobile e-commerce since last year with their 2-D scanners. According to Starbucks CEO Howard Schultz, this program has been very successful. He highlighted that in about 60 transactions they have at least 1 is through this technology.
Dunkin Donuts is expecting that this latest development could lure in more clients to their stores, as a number of donut shops have since blossomed out from nowhere. And it might be a good idea indeed, since we all love using our smartphones.
Hey, donut and coffee lovers, have you tried the Dunkin Donuts app, then?
Image Source: technologytell.com
